Business Intelligence - you can't get business intelligence on your membership community by sending your members somewhere else to network online. Members are becoming more educated and therefore more demanding. Balancing on this shifting terrain, non-profit business managers are expected to deliver steady membership and revenue growth. Somehow, they must smooth out the bumps and anticipate the changes.
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The speed of business today means that people can no longer sit in ivory towers, or control and restrict the flow of information within the organization. If information is power then it must be made available to the people that need it for their jobs. A Social Network is a strategic Business Intelligence platform because it puts the right information in the right hands at the right time, and gives non-profit managers the ability to test various scenarios for investments and program strategies while monitoring important drivers of member satisfaction and organizational performance. You can convert data into knowledge to effectively and efficiently run the organization. |
Non-profit organizations can create visibility into their community and gain an advantage on executing their strategies by leveraging the power of social networking. Business Intelligence makes community data actionable. It uncovers trends and patterns that might otherwise go undetected. Managing a non-profit business on intuition, educated guesses or polls and surveys isn’t good enough anymore. To be successful, a non-profit needs a foundation of accurate, current and complete information.
BY building your own private social network your organization to accomplish the following;
- Know more about your members though detailed profiles
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Monitor what topics are being discussed
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Better understand what challenges members are facing
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Know how members are weighing in on key issues such as member benefits
This type of information puts your organization in a much better position to:
- Engage and retain members
- Realize how your organization is being viewed by members
- Know exactly which products or services to present to members as a group or to an individual member
- Recognize what content will be most relevant to members
With a social network the possibilities are limitless.